Our corporate philosophy is simple, we only have 3 rules:


RULE NUMBER 1: Make the kids happy. We do this by:


  • Selecting the best toys, books & games to help children grow and learn
  • Matching the toys to the child’s stage of development


RULE NUMBER 2: Make the parents, grandparents, friends and relatives happy. We do this by:


  • Making the kids happy
  • Offering the best shopping experience, through a world-class online experience
  • Always answer the phone when customers call


RULE NUMBER 3: Have fun at what we do



We make it easy to give great educational learning toys


A7laShi is dedicated to providing the learning toys and educational toys  that promote a child’s development…and we go far beyond just toys. Our mission at A7laShi is to “plant the seeds that help children grow” while making gift-giving easy and special.


A7laShi is a place where you can give expert selected newborn toys, baby toys, toddler toys and toys for preschoolers and school-aged kids. Our learning toys are also packaged into a GROW & LEARN SERIES, where you can give a year’s worth of development in one box, consisting of toys that perfectly match each stage of a child’s development.


How did we do it?


The Teams:

We have 2 teams of experts – A group of Child Specialists (Child Psychologist, Speech Pathologist, Child Physical Therapist, pediatric occupational therapist and a Special Educator) and a group of over 700 moms (affectionately called our Mother Board).


The Toys:

We looked at over 10,000 developmental toys (yes, 10,000) from well-known manufacturers around the world and narrowed the list down to the 600 best learning toys. Each toy on A7laShi is carefully selected, tested and approved and comes with the A7laShi Seal of Approval.


The Stages of Child Development:

Our Child Specialists identified the stages of development children grow through. They matched 7 core skills (called Head-to-Toe) – Imagination, Education, Language, Dexterity, Locomotion, Emotion and Social – with the stages of a child’s development to provide a simple, focused explanation of each stage.


Matching the Toys with the Stages of Development:

We carefully matched each learning toy with the appropriate stage of development.


The Grow & Learn Series:

Each Grow & Learn Series consists of 4 expert selected educational toys; every item in the Grow & Learn Series is special-selected to complement a child’s developmental milestones and delivers a year of development, all in one box! We also include free shipping and free stuff!


Instruction cards:

Our team of child experts wrote custom instruction cards that provide a description of the toy, explain why we chose each toy and offers great Graduated Play ideas…our instruction cards will ensure your child and you will get the most out of each toy. Toys are for learning, and learning is complicated. Our cards make it easy


We hope you enjoy what A7laShi can do you for you and for the special children in your life.